Recommended Startup Tools
Here’s our comprehensive list of the tools we recommend for all startups and small businesses. We constantly swap in better tools to replace ones that are outdated. Have a suggestion? Please let us know!
Essential Tools
Marketing Tools
A/B Testing
Email
Graphics
Lead Gen
Social Media
Surveys
Viral
Lifestyle Tools
Essential Tools
Accounting
Xero
Quickbooks Online
Freshbooks
Wave Apps
CRM Software
AgileCRM
SalesForce
Insightly
Batchbook
Prosperworks
PipeDrive
Streak
HighRise
Zoho
InfusionSoft
Ecommerce
BigCommerce
Shopify
WooCommerce
Gumroad
Snipcart
Paywhirl
Chargify
Recurly
Hosting
(See our full list of best shared hosting and best managed VPS hosting)
Dreamhost
Inmotion
Fastly
MaxCDN
Inventory Tracking
Stitch Labs
Trade Gecko
Unleashed
Legal and HR
Zenefits
Gusto (formerly ZenPayroll)
Docracy
Miscellaneous
Marketing Tools
A/B Testing
Optimizely
Visual Website Optimizer
Email Marketing
ActiveCampaign
MailChimp
CampaignMonitor
Emma
Vertical Response
Critical Impact
Klaviyo
Remarkety
GetResponse
Curated.co
ConvertKit
Rare.io
Form Builders
Typeform
Wufoo
FormStack
Gravity Forms
Graphics
Photoshop
Pixabay
Canva.com
Infogr.am
PiktoChart
Venngage
Lead Generation
CommissionWire
Unbounce
LeadPages
MailMunch
Ontraport
OptinMonster
Social Media
HootSuite
Buffer
SproutSocial
Crowdfire
StatusBrew
Quuu
Feedly
Start a Fire
Meet Edgar
FollowedApp
Full Bottle
Thunderclap
Socialdraft
Survey Software
SurveyGizmo
Survey.io
Qualaroo
Viral Marketing
Kickoff Labs
Gleam.io
Ambassador
ReferralCandy
TwiceViral
Rafflecopter
Lifestyle Tools
Books
The 4-Hour Workweek (Expanded and Updated)
The Last Lecture
Top Dog: The Science of Winning and Losing
INSIGHTS: Reflections from 101 of Yale’s Most Successful Entrepreneurs
Health
Calm
WellnessFx.com
Ubiome
23andMe
Personal Finance
Personal Capital
Mint
Simple
Wealthfront
Productivity
FocusAtWill.com
Dropbox
Evernote
Boomerang for Gmail
Rapportive for Gmail
Sidekick by Hubspot
Mixmax
SimplyNoise
Trello
ContentMarketer.io
PersistIQ
CoSchedule
BuzzStream
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